Resumes on Personal Websites

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Always know where your target candidates are! If you are sourcing for certain roles, they may be likely to have their own website with a resume. I have found that people on the front-end of web development and some marketers will have their own sites with personal information. Let’s take a look at how to farm out this information.

The challenge with this search is getting around sites that provide resume services.

To start, target your Boolean towards resumes. People may use “resume” or a similar word, such as curriculum vitae (cv), portfolio, or have an “about me” section. What other terms do you find people use? Always pay attention to the vernacular you see being used and incorporate it into your search string.

On Google, you can use the “inurl” designator; “intitle” is another option. Remember that the title of a webpage is that part that appears in the tab of the web browser. In many blogs the information will be redundant. For example, on WordPress (where this blog is written), the title of the blog will be incorporated into the title of the page and the url.

The base of my Boolean looks something like this:

inurl:resume|cv|vitae|portfolio|about|contact | intitle:resume|cv|vitae|portfolio|about|contact

This is the base, so it is replacing the xray or site search portion of my Boolean string. I will try and keep it towards the back of my Boolean string. We will need to evaluate if it is necessary to include spaces between the keywords. If so, the search string is going to be much longer:

inurl:resume | inurl:cv | inurl:vitae | inurl:portfolio | inurl:about | inurl:contact | intitle:resume | intitle:cv | intitle:vitae | intitle:portfolio | intitle:about | intitle:contact

FILETYPE

Next, we will target the file the resume (or equivalent) is created in. This may not be necessary if you are targeting someone’s profile information. However, I have seen many times people load a pdf version of their resume onto the website instead of having the resume as a separate page. They may have both. What is more prevelant in the field you are sourcing? You will want to try the search with and without the following portion of the search string:

filetype:pdf | filetype:docx | filetype:doc

The operator “filetype” works on both Bing and Google.

Let’s put together what we have so far:

filetype:pdf | filetype:docx | filetype:doc inurl:resume|cv|vitae|portfolio|about|contact | intitle:resume|cv|vitae|portfolio|about|contact

As you can see, false positives, mostly about writing resumes, are returning.

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LOCATION

For the location portion of the search string, I am going to use a zip code search and a city name search. For this example, I will use Nashville, TN. When searching zip codes, I like to use www.mapszipcodes.com. To find the appropriate codes, I use a site search coupled with the name of the city:

site:mapszipcode.com nashville

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Click on the top link and we get this list:

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Zip codes are listed sequentially, and in this case, range from 37201 to 37250. The issue with this technique, is that it does not include the surrounding areas of Nashville. If you source within a specific field, you will want to invest the time to get a more accurate range of zip codes.

We might also include an area code portion to the search. The area code in Nashville is 615.

We will represent this portion of the search in our string with the following:

37201..37250 | nashville | 615

Add that to what we currently have:

37201..37250 | nashville | 615 filetype:pdf | filetype:docx | filetype:doc inurl:resume|cv|vitae|portfolio|about|contact | intitle:resume|cv|vitae|portfolio|about|contact

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I am actually seeing “contact” more than I would like. I might remove that from my Boolean, as long as I am searching for resumes. I might leave it in if it is pointing me to appropriate people to contact!

You will notice that we already have a pretty long string, and we haven’t even added any keywords to our search! To shorten the string, I may remove the inurl or intitle portion.

KEYWORDS

And finally, keywords! For this example, let’s take a look at User Experience Designers.

uxd | ixd | “user experience” | “interaction design” | hci | “human computer interaction” 37201..37250 | nashville | 615 filetype:pdf | filetype:docx | filetype:doc inurl:resume|cv|vitae|portfolio|about|contact | intitle:resume|cv|vitae|portfolio|about|contact

This only has one section of keywords, yet we get some decent results:

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It looks like some false positives are course material related to the term “human computer interaction.” Curriculum vitae is also commonly used for a course syllabus.

Also, since the base of my search string has moved so far down, it is not being weighted as much as I would like. I am going to rearrange the information a little and see if that helps with my results.

inurl:resume|cv|vitae|portfolio|contact | intitle:resume|cv|vitae|portfolio|contact uxd | ixd | “user experience” | “interaction design” 37201..37250 | nashville | 615 filetype:pdf | filetype:docx | filetype:doc 

This is actually giving some pretty good results. We hit on someone’s WordPress site, a couple of personal websites named after the person, and our false positive is a doc file.

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There are some tweaks I might make to the string: remove some portions , add some more keyword sections, perhaps only look for pdf files, but I think you get the general idea here.

PUTTING IT ALL TOGETHER

To summarize, we want to include the following sections in our search string:

  • filetype
  • inurl or intitle target for resume
  • location
  • keywords

Remember, you can change the order of your sections depending on how the results are returning. If you want something weighted more, put it closer to the beginning of the search string.

Pay attention to your results. You want to match your search string to how people are using search terms. For example, I saw a few times that the term “vita” was being used instead of “vitae”. I would adjust my string accordingly. If this is something that people are doing in Nashville, I am going to search Nashville using the correct terms.

If you search a particular area frequently, take the time to uncover an all encompassing zip code and area code list. With our Nashville example, I know that the surrounding suburbs are not included in the list used. This is going to leave out a lot of results. Therefore, I would want to research the surrounding areas and their zip codes and area codes to include into my search.

Be creative; be perceptive; and adjust as necessary! Don’t be afraid to share; let me know how you personalize this type of search.

Happy hunting!

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How do you X-ray LinkedIn?

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X-raying LinkedIn refers to the use of a site search targeting LinkedIn via Boolean search techniques. Beginners may be figuring out how to target LinkedIn, and Advanced sourcers may want to review techniques. I know that I currently do not use the same target site search I first began with!  Let’s get started!

The most basic target of LinkedIn with a site search is to include the following in you Boolean:

site:linkedin.com

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As you can see, we are picking up on “linkedin.com,” but we are not finding PEOPLE. While adding more search parameters will populate people results, it is not the BEST way to utilize x-ray.

We often are looking to target profiles ONLY. Profiles have a specific URL. When you first join LinkedIn, your profile URL begins http://linkedin.com/pub. You have the option to change this setting. If you customize your URL, it will begin http://linkedin.com/in. We use this knowledge to target profiles. (Please see instructions for customizing your profile at the end of this blog.)

When I first began x-raying LinkedIn, I used the following in my Boolean:

site:linkedin.com inurl:in | inurl:pub

Now, I find this approach has two main issues:

1. “inurl” is not supported by Bing, so your target strategy will have to change with search engines.

2. “in” is most definitely in URLs that are not profiles. After all, LinkedIN has “in” in it! India’s country code is “in”, so those URLs are getting more weight as well.

*Note: | = OR. It can be used by pressing “shift” and the “backslash” key (found above “enter”).

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As you can see, we have mixed up the results a bit. LinkedIn’s country page for India is our 3rd result! We are still not hitting on JUST profiles, however.

My preferred method now is to use an OR in my site search:

site:linkedin.com/in | site:linkedin.com/pub

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Now you can see we are SPECIFICALLY targeting profiles. I haven’t even entered in any keywords, and I am pulling profiles! Now, this search will also bring up DIRECTORIES. You can remove them with -dir, or some variation thereof. However, there is a discussion on the utility of attempting to remove directories. With some of LinkedIn’s new features, it may be to your benefit to leave the directories in your search.

I would like to briefly discuss a phrase search associated with your site search. First, you should ALWAYS be thinking about the page you are trying to bring up. Usually, we are thinking about how a potential candidate would phrase their experiences on a resume. “I have 5 years of experience.”  A very popular phrase used by sourcers is “people you may know.” This phrase is thought to appear solely on profile pages. Let’s take a look.

I am going to start with one of my site searches that was not specifically bringing up profiles and add the phrase to it.

site:linkedin.com “people you may know”

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At this time, it does not seem to be explicitly targeting profiles. Let’s try it with the “inurl” search.

site:linkedin.com inurl:in | inurl:pub “people you may know”

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The results actually look a little similar. Several months ago, I think this strategy DEFINITELY worked. However, LinkedIn is constantly changing their programming BECAUSE they know these strategies work! They want to force you onto their search features and hopefully get you to upgrade your account.

As LinkedIn makes these changes, the cached version of the page will also change. When you are searching using Google, you are actually searching cached pages. So, if this phrase is removed from profiles, it will slowly become inoperable as Google crawls the web caching pages.

There are other phrases that you can use. Like I said, just pay attention to what the page you are seeking looks like! Other phrases I would try are: “people similar to” and “people also viewed”. I feel like I see these on most profile pages.

A few points:

1. You also want to think about the amount of space you are using when choosing your site search. Sure, you can “site” this, “url” that, throw in a phrase. But how much of your allotted space are you taking up just to target the profile? You would rather be using that space to identify locations, key words, and skills.

2. Where in your Boolean should you put the x-ray portion? Beginning? End? Middle? Out of habit, I put mine at the beginning. But I really want to break that habit and put it towards the end. More on WHY in another blog.

3. Try out multiple methods. Like I said, I do not use the same site search for LinkedIn as I did when I first began Boolean. Find what works for YOU! Watch out for changes in your results. Something you found that works may change over time. ALWAYS be evaluating your results. What did the search engine pick up on? What seems to be falling by the wayside?

4. Once you have your results, you get to choose how to view them! Clicking on the link is often unsuccessful unless you are at least a 2nd degree connection. You can log out of LinkedIn while performing your searches, OR you can view the cached version of the profile:

Hovering over the result with your cursor will bring an arrow to the right side. Hover over THAT arrow. You can now see the “CACHED” option and possibly a preview of the profile.

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Now, just in case you are new or want to make a change, here are some instructions on Customizing Your Profile:

Go to the “Profile” heading on your LinkedIn account and select “Edit Profile.”

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Directly under your picture is your URL. Select “edit.”

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This will bring up some options on the right side of the screen. Scroll down to the heading “Your public profile URL” and click on “customize your public profile URL.”

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That will pop open this box:

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Now you can customize.

I hope all of this is helpful. Let me know how YOU are targeting LinkedIn through Boolean searches!

Happy Hunting!