Keyword stemming refers to the process of taking the root of a word and using all the different endings that exist for that word.  It is a very popular topic in SEO. That has some relevance for sourcing experts, since SEO is what drives results to the top of our search results.

 

For example, we want someone to MANAGE our business, we might search for: manage, manages, managed, managing, etc.  Instead of creating a search string that has manage | manages | managed | managing, there should be a simpler way, right??

Some job boards support a root word search. You can enter manag* to return manage, manages, managed, managing, etc. The only one that comes to mind that I have used is Dice.

I mostly use Google for my Xray and Boolean searches. Google does NOT support the root word format used above. The asterisk is ignored unless there are spaces on either side of it, and it represents a missing word or words.

Luckily, the major search engines have a built-in stemming function. If you enter manage into your search, results will be returned that include manages, managed, managing, etc. However, according to Google Guide, the stem words contribute less to the score of the result. I.e. manages, managed, managing will be lower on the list than manage.

 

 

You have to specify if you do NOT want to use keyword stemming by placing quotation marks around the word. “Manage” will only return results for manage.

 

In order to amp up the synonyms and stem words found, you can use the tilde in Google. ~manage

 

 

 

Hopefully this helps you makes sense out of your Google results! Happy Hunting!

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